Customer Relationship Management Software

Successful Customer Relationship Management (CRM) is much more than just a one time software deployment activity; it's a change in corporate culture and a long term journey that matures over time as customer needs evolve, company capabilities change and customer relationships grow. CRM is a customer management strategy first and foremost. CRM software provides the sturcture, management and technology automation to facilitate CRM strategies. CRM group members have identified successful methods, proven business processes, lessons learned and best practices which synergize to reduce risk and increase CRM software payback.